SOUTHPAW STORY

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Why Southpaw? No, I am not left handed.

Southpaw is a boxing stance where a boxer leads with the right and surprises with the left, completely unexpected. Lights out!

Let’s face it, we are all fighters in this ring called Life. It beats us up sometimes and we keep getting back up, just to keep fighting. This is where the idea for “Southpaw” was born, in a moment where I felt defeated. I realized It was time for me to do something unexpected. It was time for my surprise move. So I launched the Southpaw brand.

In short “Southpaw” means an unexpected, surprise move. It’s the come back after a setback.